Since 1993 ↓

33 years
on the road.

From in-store marketing in Beirut to four countries and a live map of the market. Scroll to drive the road with us.

33+years
10,000+jobs in the field
200+clients
4countries
Lipton summer sampling
Starbucks TukTuk
KitKat launch
Ramadan activation
Puck on My TukTuk
Street crew
Soup tasting
Mall promoters
Seasonal souk
Maggi in-store
Beirut

It started in the shops.

Outdoor and in-store marketing for food and consumer brands. In the aisles, on the streets, in front of shoppers every day.

Kiri · in-store kitchen
Along the way

Wherever people are.

Tap a place to look out of the window.

Street sampling
The work widened

Every job taught us the trade.

Mapping reports ran for Philip Morris International, Henkel, Nestlé, Transmed and Golden Food long before Trade Map.

Peddlers gathering
Three stations on every road

What we do on the way.

The van always drives through the station. Tap a pump to stop there.

Jordan

A second country.

Our second branch opens. Same target, same ambition.

Iraq

Further east.

Operations extend to Iraq as the group keeps growing.

Syria

Four countries.

Pragma starts in Syria. Trade Map field visits begin in Baghdad and Damascus, with Jordan to follow.

Trade Map, live

The road, mapped.

19,242 outlets in Lebanon, visited and classified.

What we learned on the road, turned into software, kept current by the same people.

Trade Map · Beirut
Kiri · in-store kitchen Street sampling Supermarket promoter School programme Beach sampling Corporate sampling team Iftar activation Peddlers gathering Crash cover report Supermarket promoter Shelf data on a tablet Trade Map · mapping view Shelf data on a tablet
BeirutAmmanBaghdadDamascus
Trade Map · Beirut Map Sell Activate
1993
33+years in the field
10,000+jobs completed
200+clients served
19,242outlets mapped

200+ brands have ridden with us.

These are the logos we have on file. The full list is longer.
Postcards from the road

What clients say.

“They have never failed to deliver. The team is very professional and very flexible.”
Rachel AdaimeBusiness Manager, Fattal Group
“The result was impressive and up to our expectations. The staff is professional, serious and practical.”
Carlos MelkiTeam Leader, United Foods Co.
Be on the groundOur own trained teams, from promoters to supervisors.
Measure what happenedEvery activity comes back as a record.
Build from what we learnField knowledge becomes method, and method becomes tools.

Next stop:
your brand.

What do you need?
Where?
info@pragmagrouplb.com+961 1 547 334Galaxy Complex, Block B, Floor 3, Galerie Semaan, Beirut, Lebanon LB · JO · IQ · SY · since 1993